True Value™

Our industry accepted – ‘best practice’ recognized – sponsorship valuation model, True Value™, monetizes both the tangible and the intangible elements of a particular sponsorship.

Tangible sponsorship assets include both measured and non-measured media, hospitality.  The intangible components of a sponsorship include the prestige of the property being sponsored, its established track record, the level of passion for, and interest in, the property of its fans/patrons/customers, the properties susceptibility to competitive ambush among other considerations.

A thorough valuation of a sponsorship opportunity, an opportunity that is either new or up for renewal, provides a market value assessment of the sponsorship that, with other considerations, leads to better business decisions around sponsorship acquisition and renewal or renegotiation.