Touchstone™
Making Sponsorship Easier.
Most brands receive dozens of unsolicited sponsorship proposals each and every week, all of which need to be processed, reviewed and responded to. The process of managing these requests, most of which your organization never have any intention of seriously considering, is time consuming.
Desperado Marketing has created Touchstone™, a proposal management tool that enables marketers to better manage the inflow of unsolicited sponsorship requests efficiently and cost-effectively.
Touchstone™ is a web-based tool, linked from your consumer website through a specific URL (www.yourbrandsponsorship.com) and is housed on our servers.
- Creates significant time saving by reducing administrative tasks enabling staff resources to be redirected to higher value work
- Better controls access to your organization by creating a single point-of-entry for submitters (no more emails, phone calls, courier pouches, stacks of mail)
- Automates the first level of proposal review
- Relevant screened opportunities can be automatically directed to the appropriate people internally (by location, line of business or brand)
- An easy-to-use desktop dashboard enables users to search and view all requests submitted by type of sponsorship, audience size, location of opportunity or any other pertinent tracking set, communicate with submitters, review proposals, track statistics
- Touchstone™’s Notes functionality enables users to share opportunities of interest with other’s internally, solicit feedback and facilitate approvals
Prior to developing Touchstone™, we were aware that web-based proposal management tools existed and investigated options.
The problem was, the products that were in the market were expensive and they weren’t very flexible. They took a one-size-fits-all approach. The market-facing elements (the part any submitter or any consumer visiting that part of a brand’s website would see) couldn’t be adapted to the look and feel of the client’s brand (not only in terms of tone, but right down to the font and the layout of the information presented). Typically, the user interface was clumsy and not very intuitive.
Further, the sponsorship management tools that existed in the market were very obviously created by software companies. Touchstone™ has been created by Desperado Marketing, a sponsorship marketing agency with many years of experience in reviewing, evaluating and responding to sponsorship proposals, working in conjunction with software experts.
Check out our video overview of Touchstone™ below: