Sponsorship Marketing

Our sponsorship marketing practice provides clients with seasoned expertise, strategic thinking and a results focused delivery.

What we’re great at:

  • Working with clients to establish measurable Sponsorship Marketing Objectives
  • Evaluation and audit of legacy sponsorship investments using our proprietary eight-step process, Sponsorship Accelerate™
  • Working with clients to identify key internal and external stakeholders that can share value from sponsorship investments
  • Guiding clients through the develop great sponsorship strategy
  • Mapping target consumer/customer passion-points to help select best-fit sponsorship opportunities for our clients
  • Market valuation of sponsorship assets using our industry-accepted proprietary sponsorship valuation tool, True Value™
  • Negotiation and acquisition of sponsorship properties, the right assets for the right investment level
  • Integrated communication planning (mass, digital, experiential) to leverage sponsorship investments to maximum brand and business benefit
  • Evaluation and return on investment measurement of sponsorship investments using our proprietary customizable ROI tool, Sponsorship ROI™

 

 Sponsorship Accelerate™ | True ROI™ | True Value™ | Case Study