Event Marketing
Desperado’s event marketing practice has a demonstrated track record for delivering outstanding event marketing programs that deliver measurable business results, flawlessly and with a painstaking, maniacal attention to detail.
If not elegantly delivered with more than a moniker of excellence, event marketing programs with even the grandest ideas imbedded and with even the largest of budgets can easily wind up being wasted effort. The most important thing of all is the moment of engagement with the target audience. It has to be near-perfect to mean anything at all.
The devil truly is in the details.
Why we’re so effective:
Process Based
- Event Marketing is labour-intensive with many moving parts. To ensure optimal results, we are process based and system rich.
- From ideation, to planning, to budgeting, to communication, to execution – it is our focus on process that enables success.
Consumer First
- To be effective, Event Marketing activation needs to add value for consumers; to enhance experiences and not interrupt them.
- Activation that is solely focused on the brand being represented is very liable to be filtered out by the consumer as nothing more than noise.
Simple Messaging
- We believe that simple, elegant messaging that is relevant to the consumer audience is best.
- Messaging that is convoluted, murky and a demand that the consumer connect too many dots gets ignored.
Lead Generation/Community Building
- An event engagement is a first-date, not a relationship.
- Lead generation and community building are critical in helping demonstrate ROI on Event Marketing investments.
People
- We are not a body-shop.
- Our front-line event execution consumer engagement staff are selected based on two distinct profiles. First, personality survey tools help us ensure we hire right. Second, we ensure that our front line staff hold a passion for our client’s industry and product offering and an ability to interact and identify with our client’s target audience.
- Front line consumer engagement staff are thoroughly trained how to engage consumers in various event environments. They are also thoroughly trained on our client’s product and business environment.