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	<title>Comments for Desperado Marketing</title>
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	<link>http://desperadomarketing.com</link>
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		<title>Comment on Building Naming Rights &#8211; A Brief Analysis by Mitch Thompson</title>
		<link>http://desperadomarketing.com/2011/08/building-naming-rights-a-brief-analysis/#comment-137</link>
		<dc:creator>Mitch Thompson</dc:creator>
		<pubDate>Thu, 24 Nov 2011 15:42:28 +0000</pubDate>
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		<description>Usually the sponsor would pay for these costs, but yes, it would be outlined in the contract.</description>
		<content:encoded><![CDATA[<p>Usually the sponsor would pay for these costs, but yes, it would be outlined in the contract.</p>
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		<title>Comment on The Value of Sponsorship by Jeffrey Sissom</title>
		<link>http://desperadomarketing.com/2011/07/the-value-of-sponsorship/#comment-132</link>
		<dc:creator>Jeffrey Sissom</dc:creator>
		<pubDate>Sat, 19 Nov 2011 01:00:07 +0000</pubDate>
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		<description>True article. From my knowledge there are a certain amount of &lt;a href=&quot;http://whenthebeatdrops.com&quot; rel=&quot;nofollow&quot;&gt;hip hop music promotion agencies&lt;/a&gt; who find it difficult implementing this kind of information.</description>
		<content:encoded><![CDATA[<p>True article. From my knowledge there are a certain amount of <a href="http://whenthebeatdrops.com" rel="nofollow">hip hop music promotion agencies</a> who find it difficult implementing this kind of information.</p>
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		<title>Comment on Building Naming Rights &#8211; A Brief Analysis by Doug</title>
		<link>http://desperadomarketing.com/2011/08/building-naming-rights-a-brief-analysis/#comment-110</link>
		<dc:creator>Doug</dc:creator>
		<pubDate>Wed, 05 Oct 2011 17:24:42 +0000</pubDate>
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		<description>When a company buys naming rights, who pays for the hard costs on the signage? Is it generally included into the contract agreement?</description>
		<content:encoded><![CDATA[<p>When a company buys naming rights, who pays for the hard costs on the signage? Is it generally included into the contract agreement?</p>
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