Event Staffing: Representing your Brand

Posted by Vinicius Tyszler on May 25, 2012 in Blog | 0 comments

In a survey conducted recently by the Event Marketing Institute, consumers that have attended retail and marketing events –including retail and grocery stores, sporting events and malls – in the preceding 12 months answered questions about their experiences. A significant aspect highlighted in the survey results was how impactful event staff is to the overall experience for the consumer. Survey results included feedback from consumers that indicates how experiential marketers can do better when it comes to event staffing: “Acknowledge...