Distinctive Sponsorship Deals – November 2011
Welcome to this month’s edition of “Distinctive Sponsorship Deals”, a monthly blog post to highlight and summarize some of the most unconventional and thought-provoking sponsorship deals we’ve seen from the previous month.
We will do our best to inform you of sponsorship deals which make you laugh, scratch your head, or scream “Eureka!” at your desk.
Tiger Woods Signs Endorsement Deal with FUSE Science
Tiger Woods makes our Distinctive Sponsorship Deals blog for the second straight month as the golfer tries to rebound off the course while showing signs of improvement on it. FUSE Science has signed Tiger to endorse their innovative health products. The question being asked by many is whether Tiger would have agreed to endorse such a lesser-known brand in his prime – prior to his personal and professional issues.
adidas Outbids Nike for Sponsorship of McDonald’s All-American Game
adidas’ sponsorship of this prestigious game not only indicates that they will not back down from Nike, the dominant basketball brand, but also that Nike may pour even more resources into its Jordan Classic high school all-star game in an attempt to diminish the McDonald’s game’s relevance. Nike had also bid for exclusive rights to the McDonald’s All-American Game.
119 Year-Old Soccer Stadium Gets Name Change in Anticipation of Naming Rights Sponsorship
While no naming rights deal has yet taken place, this tactic by Newcastle United is very interesting. By changing the historic St. James Park’s name in advance of a potential deal, the football club bears some of the negative public backlash that is inevitable when changing such an integral part of local sporting tradition. Undoubtedly, the goal of this manoeuvre is to reduce the amount of backlash aimed at the yet to be determined naming rights sponsor, thereby making the sponsorship opportunity more appealing to prospective brands.
Please feel free to pass any deals that you find to be outside the norm along to mitch@desperadomarketing.com so they can be posted on our upcoming “Distinctive Sponsorship Deals” blog.
