Distinctive Sponsorship Deals – October, 2011
Welcome to our second edition of “Distinctive Sponsorship Deals”, a monthly blog post to highlight and summarize some of the most unconventional and thought-provoking sponsorship deals we’ve seen from the previous month.
We will do our best to inform you of sponsorship deals which make you laugh, scratch your head, or scream “Eureka!” at your desk. October was a rather rational month for sponsorship deals, with only two standing out as particularly unusual.
Ford Creates Lego SUV, Driving School for Infants at Legoland in Orlando
Ford has sponsored a driving school for children at the new theme park – where children as young as three can learn the basics of driving. While the initiative will certainly impact the youngsters’ parents as well, it’s quite interesting to see a consumer being targeted over a decade before they make any form of purchase within the category!
Tiger Woods Signs First Major Endorsement Since Downfall
Tiger Woods was dumped by several sponsors, including watch brand Tag Heuer, after his controversial personal life became public in late 2009. Now, Woods has been signed by Rolex, a brand with a major presence in golf. Many experts believe this new deal is likely incentive-laiden.
Please feel free to pass any deals that you find to be outside the norm along to mitch@desperadomarketing.com so they can be posted on our upcoming “Distinctive Sponsorship Deals” blog.
