Distinctive Sponsorship Deals – September, 2011
We’re starting a monthly blog post to highlight and summarize some of the most unconventional and thought-provoking sponsorship deals we’ve seen from the previous month.
We will do our best to inform you of sponsorship deals which make you laugh, scratch your head, or scream “Eureka!” at your desk.
Please feel free to pass any such deals along to mitch@desperadomarketing.com so they can be posted on our upcoming “Distinctive Sponsorship Deals” blog.
September:
New York Islanders’ Deal Creates a New Sponsorship Category: Official Tattoo Shop
The New York Islanders signed Tattoo Lou’s to a sponsorship deal which makes them the official tattoo shop of the NHL team. A Tattoo Lou’s tattooing and body-piercing station will be set up on the concourse at 10 Islanders games at Nassau Coliseum during the 2011-12 season.
Subway Rewards Bills Fans When Bills Score 20+
One day into the 2011 NFL season, the Buffalo Bills announced a partnership with Subway. As part of the agreement, Subway is to receive spots on the Bills All-Access Television show, preseason television ads, print collateral and Bills website advertising.
But the interesting part of this deal lies in a coupon distributed to each fan at Bills’ home games for a free six-inch sub when the Bills score 20 or more points. This may prove to be more expensive than Subway anticipated, as the Bills (who were projected to struggle this season) sit 4th in the NFL in points per game through Week 4 (33.3 point average), and scored 38 and 34 points in their two home wins this season.
.ORG Registry Joins Go Daddy in NASCAR sponsorship
Jamie McMurray’s No. 7 car featured .ORG marks during a September 4th race in Atlanta, as well as during a race on October 2nd in Dover, Delaware.
The Public Interest Registry (PIR) hopes that this increased exposure will encourage individuals, companies and organizations to register a .ORG domain to share their interest, passion or cause.
Local Pizza Chain Acquires Naming Rights to Minor League Hockey Team Arena
The Dayton Gems of the minor-league CHL, signed a sponsorship agreement with a local pizza chain, Cassano’s, which gives the sponsor naming rights to the team’s home arena. “Cassano’s Italian Ice” is the facility’s new name.
Aston Martin Becomes Main Sponsor for German Soccer Team
The deal includes the Aston Martin logo on 1860 Munchen’s game jerseys. The uniqueness in this deal lies in the fact that it is the very first soccer sponsorship for the 98 year old luxury automotive brand!
