Desperado Marketing -

Touchstone™

Making Sponsorship Easier. Most brands receive dozens of unsolicited sponsorship proposals each and every week, all of which need to be processed, reviewed and responded to. The process of managing these requests, most of which your organization never have any intention of seriously considering, is time consuming. Desperado Marketing has created Touchstone™, a proposal management tool that enables marketers to...

Sponsorship Accelerate™

Sponsorship Accelerate™ is Desperado Marketing’s eight step process that maximizes the return on a new client’s investments in sponsorship. The result: high-impact, targeted sponsorship programs that produce measurable (and measured) results. Utilizing a ‘sponsor less, activate more’ approach, Sponsorship Accelerate™ delivers strategic thinking, flawless execution and remarkable efficiency. 1 Business...

True ROI™

Our sponsorship practice maintains an all-encompassing focus on building sponsorship strategy and sponsorship activation that produces results against measurable business objectives. Not only do we believe that what gets measured, gets funded but that if a sponsorship initiative doesn’t get measured (or can’t be measured) it shouldn’t be part of a marketing plan. True ROI™ is our return on sponsorship...

True Value™

Our industry accepted – ‘best practice’ recognized – sponsorship valuation model, True Value™, monetizes both the tangible and the intangible elements of a particular sponsorship. Tangible sponsorship assets include both measured and non-measured media, hospitality. The intangible components of a sponsorship include the prestige of the property being sponsored, its established track record, the...

Who We Are

Desperado Marketing is a client side sponsorship and experiential marketing agency with offices in Toronto and Chicago. Our core competencies reside in creating and activating integrated business solutions around sponsorship and experiential (event) marketing initiatives.

Established in 1996, Desperado Marketing is built on a client centric business model. In order to understand our clients’ needs we first understand their business.

Our Work

Our core strengths include sponsorship and event marketing strategy, planning, execution and measurement.

For each client and in every situation we strive to create outstanding value. We are large enough to deliver industry leading results while small enough to provide service offerings that are customized to each client’s needs.

You’ll like us and you’ll absolutely love our work.